The Power of a Name

Your company’s name is arguably the most important branding aspect of your business. It’s the first thing people hear when learning about you. And, hopefully, the one thing they never forget. The amount of time, energy and resources put into developing the perfect name that captures your unique business identity is significant. While many variables were considered in […]

Bulletproof or Bullet Resistant?

What’s the difference between bulletproof armor and bullet-resistant armor? Are they one in the same? The short answer — no. Long answer — not even close. The top Google search hits define bulletproof as ‘impenetrable to bullets; impervious to assault, damage or failure; guaranteed.” There are a few words in there that are simply inaccurate, […]

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